Opening Remarks In modern rapidly changing business world, staying ahead of the rivals is essential. Competitive analysis has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies gather, process, and utilize data a

Introduction Social media marketing has evolved significantly in recent years, shaped by shifts in innovation, consumer actions, and business needs. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of organizations and m